Tuesday, February 18, 2020
Analyzing persuasive appeals in advertisements Essay
Analyzing persuasive appeals in advertisements - Essay Example Lisa Rinna as we all know, works mighty long hours when shooting her television shows and also spends a lot of her time traveling in the fulfillment of her occupational duties. Therefore, she does have a need for the product being endorsed and as such, conveys an authoritative image as she poses in her elegant black dress supposedly wearing the fancy, sexy, yet disposable Depend Silhouette for women. However, it makes you wonder if the ad was not intrinsic as well since she was also tapped to be the image model for the male line of adult diapers in the print ad as well. Im not entirely convinced she would know the needs of men when it came to adult diapers. The Pathos of the ad is directed first at their female audience since they are using a female image model in the print ad. The male audience becomes secondary but they too are enticed to look into the product because of the person endorsing it. In other words, this was a fantastic way to appeal to the audiences sense of identity, self-interest, and emotions. The audience, both male and female become kindred spirits as they are influenced by one and the same celebrity to try the same product for different sexes. The logos of the ad is amiably supported by the comparison pictures splashed across the page for the current existing adult male and female diapers when compared to the Depend versions of Real fit for men and Silhouette for women. Those supporting photographs proves the merit of the claim made by Lisa Rinna in the ad thus convincing the audience that listening to and trying out the product she endorses would be a good
Monday, February 3, 2020
Making money online Coursework Example | Topics and Well Written Essays - 1750 words
Making money online - Coursework Example Communication has been enhanced, and, therefore, information flows more efficiently from one person to the next regardless of place and time. Markets are now defined mostly in terms of the number of potential buyers and consumers. There exists a very large global market that has provided the opportunity for online businesses to thrive. Many organizations now conduct most of their marketing and sales online. Moreover, individuals undertaking online jobs and assignments have made a considerable amount of money through the niche. Prism Enterprise considers departmentation as a key element of an organizationââ¬â¢s structure. Therefore, the firm has adopted the functional organizational structure. The structure is most desirable as it enables the management to establish the key functions of the organization and thus create departments from the functions. The main functions carried out by Prism Enterprise are Finance, Sales and Marketing, Manufacturing, Distribution, and Research and Development (Study.com, 2015). There are a lot of benefits derived from the application of such a structure. Each department is given its due attention, and workers in the various departments specialize in their tasks thus improving productivity and quality. Moreover, it enhances delegation and makes managers accountable. The Span of control is another element of an organizationââ¬â¢s structure that has been used by the firm to design its structure. The business applies the tall structure of an organization. The structure minimizes possibilities of making errors and fraud in an organization due to the increased degree of control and supervision. The work-load of managers is also substantially reduced, and unity of command is guaranteed. Employees only report to one boss thus chances of conflicts of interests and power struggles are eliminated. The business is faced with various internal and external environmental factors. The
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