Marketing Mix

merchandising is a regular and continuous operation: trade is a continuous activity in which goods and go argon manufactured and distributed to consumers. Assembling, grading, packaging, transportation, w atomic number 18housing, etc. be supplementary to trade and argon useful for smooth and keen conduct of merchandising operations. Facilitates triumph of gracious wants: merchandise activities are basically for satisfying the involve of consumers and besides for raising societal welfare. Identification of consumer needs should be the starting point of marketing activity. Relates to goods and services: merchandise relates to goods and services. It is concern with the exchange of goods and services with the middling of money. Trade transactions are between sellers and buyers of goods. Thus, goods and services perform the basic and the most unrecorded element in marketing. Brings dispatch of ownership: Marketing activity brings transfer of owners hip of goods and services and facilitates physical distribution. Production acts as a base of marketing. Creates public utility company: Marketing activity creates utilities (time, come on and possession) through which human wants are satisfied.

Wider socioeconomic significance: Marketing activity has wider socioeconomic significance as it facilitates large-scale production, creates considerable employment opportunities, and promotes kind welfare and cultural exchanges. Importance of 4 Ps: Marketing is the sum total of 4Ps. These are: product, price, publicity and physical distribution. large-scale marketing is possib le through portion combination of 4Ps calle! d marketing mix. Integral part of business: Marketing is one view of business. It is within the scope of business and is also linked with some other functional areas of business. Evolutionary ideal: The concept of marketing has undergone substantial changes. It is not merely for profit maximization. It has wider social significance. Precedes and follows...If you want to besot a full essay, order it on our website: BestEssayCheap.com

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