Marketing Research

Marketing Research and Promotional Message Pys/322 Amy Martin May 22, 2012 Joanna Bauer Teenagers Marketers at once be very interested in striplings and their clouding habits. Marketers confirm started to wage more than attention to teenagers because they ar the consumers of the approaching and vomit up the purchases of the household. Marketers atomic number 18 extremely interested in children as consumers because children themselves spend billions of dollars annually, influence household purchases, and be future large(p) consumers (3rd ed., pp. 259-262). Marketers atomic number 18 starting line to realize that children and curiously teenagers are the future consumers and that is who they should be focalisation on or else than the adults. Today it is not uncommon to reveal a teenager walking around with a trust card or a wallet full of property. Parents are becoming more prone to just giving their teens money and letting them go shopping by themselves in stead of joining them. The needs of a teenager are very incompatible from the needs of an adult so there for the marketers need to recognize the needs of teens in order to parcel out to them. A lifetime customer whitethorn be worth $100,000 to a retailer. Hence, the publicize industry sharp pursues efforts to understand and anticipate the needs and desires of modern consumers (McNeal, J.U. and Yeh, C.H.

) The needs and desires of a teen are very polar than the needs and desires of adults and the marketers that basis understand that are the ones that are outlet to be the approximately successful. Perc eption plays a big agency when it comes to ! marketing to teenagers. Teenagers are strong believers in perception is truthfulness so therefore marketers need to make sure that what they are trying to sell that the teenager will dig it as something that they must have. If a marketer can get a teenager to perceive that they cant live without their point of intersection then(prenominal) the teenager is not only going to misdirect their convergence once but they will continue to buy the marketers return because of the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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